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University of Kansas: Marketing in the Global Environment (Trivandrum, India)
Trivandrum, India
Terms: Winter
Dates / Deadlines:
Term Year App Deadline App Review Begins Start Date End Date
Winter 2015-2016 01-SEP-2015 
Variable 28-DEC-2015 09-JAN-2016
 NOTE: Application deadline was extended.
Winter 2016-2017 01-AUG-2016** Variable TBA TBA

** For most programs, applications are reviewed on a rolling admissions basis (starting August 1st for Spring programs and January 15th for Summer and Fall programs). NOTE: Some programs start the admissions process earlier and fill before the deadline; check with Study Abroad staff for details. Applications for programs offering exchange positions will be reviewed AFTER the application deadline.

Indicates that deadline has passed
Quick Facts:
 Program Types:
Faculty-Led Global Seminar
 Areas of Study:
Business/Intl Business, Marketing
 Minimum Required GPA (at time of application):
 Minimum Class Standing (at program start):
4 - junior
 Course Prerequisite(s):
Students must be Business majors or minors
Residence Hall
 Open to students from:
 Language(s) of Instruction:
 Course Load for Summer/Winter Program:
3 credits
 Length of Summer/Winter Program:
2 Weeks
Program Information:
Kowdiar Skyline from Wikipedia


  • Study business in Southern India, including corporate visits in Bangalore, commonly known as the Silicon Valley of India

  • Earn three credits in two weeks over winter break and enjoy cultural excursions alongside academic visits

  • Understand global marketing in the context of one of the world's fastest-growing economies

  • The first 10 business majors to apply are guaranteed a scholarship of $250-$1,000 provided by Leeds Global Initiatives. To be considered, please submit a Buffs Abroad Scholarship application.

  • For more information watch the program highlight video here.


Thiruvananthapuram, known as Trivandrum, is the capital of Kerala and is located at the South Western tip of India. The city stretches along the Arabian Sea and is famous for many tourist spots, including internationally renowned beaches, historic monuments, lakes and mountain ranges, etc. Trivandrum, which gets its name from a holy serpent known as Anantha, once formed part of the kingdom of Travancore. Today, many of the buildings in the city possess royal heritage of the Travancore Kings. The Trivandrum district is divided into three geographical regions--highlands, midlands and lowlands. The Agastyarkoodam, the southern-most peak in the Ghats mountain ranges in southern India, is 1869 meters above sea level and the largest peak in the distance. The climate is mild throughout the year, with March-May being the hottest months. Traditional cuisine is made up of rice and related dishes. Coconut, spices, etc., are integral to dishes, and fish, meat and vegetables are also readily available.

Students will also visit other cities in Southern India including Bangalore, the capital city of the Indian state of Karnataka. Bangalore is India's third most populous city and is well known as the hub of India's information technology sector. The city is amongst the top 10 preferred entrepreneurial locations in the world.




The course will count as INBU/MKTG 3450 (International Marketing), which fulfills a Business elective or a course for the International Business certificate.

The Global Marketing Study Abroad Experience consists of a combination of direct experience, readings, and research. The purpose of the course is to create a global learning experience using India’s business environment and culture as a medium to facilitate the student's understanding of the global marketing environment. The student will demonstrate his or her understanding and knowledge of the subject matter through a trip journal and written paper as well as discussions, observations, and team case analysis and presentation. CU-Boulder students will have some supplemental coursework as well, that will be graded by CU faculty. At the end of the course, the student will be able to understand: the dynamic impact of the environmental influences on consumers and markets in emerging markets, the various environmental factors (political, legal, economic, ethical, cultural and social, and technological systems) operating within India and Kerala, and understand what global marketing is and just how much it is influenced by the country's specific environmental situation.


  • 2014 dates are still being finalized but the program is expected to begin shortly after the Christmas holiday and end in the second week of January. CU-Boulder students will likely arrive back in the U.S. THE DAY BEFORE SPRING CLASSES START at CU.


  University of Colorado
Course Levels

INBU 3450: International Marketing (equivalent to MKTG 3450)

Credit 3 credits

This course fulfills the International Experience requirement for the International Business Certificate.

This course counts towards business electives.




Kissan Joseph, Associate Professor and Stockton Research Fellow, School of Business, obtained his Ph. D. in Marketing from Purdue University. Current areas of expertise include digital marketing, sales force management, and pricing. He will teach the course “Marketing in the Global Environment” at the Asian School of business. A “Marketing in India” module will be taught by ASB faculty and by Indian guest speakers.


Students will visit companies, participate in cultural activities, and interact with Asian School of Business students. In addition to various excursions around Trivandrum, students will travel other locations in Kerala, including the city of Cochin on the coast. Kerala is the number one tourist destination area in India and boasts beautiful beaches and waterways.


The students stay in dorms located at the Asian School of Business (ASB) campus. Typically, there are two students per room which includes an attached, western-style bathroom. Most meals will be provided and are included in the cost of the program..


You are responsible for transportation to and from the program. Local transportation is included in the program fee.


Bangalore Tech Park from Wikipedia









Trivandrum Temple by





Program Reviews:
Winter 2014 Participant
I enjoyed the material I learned in my course, Understanding India, regarding consumer behavior and software innovation. I thought it was valuable that we got to stay in a city for a little and get a taste of a more rural Indian area too. I enjoyed interacting with the ASB students at night and getting to know them. Some of my favorite excursions were to the Taj Mahal, Akbar's Tomb, IBS, and Walmart India.